Tag Archive: yakkety yak

How Custom Landing Pages Will Bring You More Success

June 27, 2017 6:00 am Published by

This month we broke down the call to action (CTA) and showed how it plays an important role in guiding website visitors to take the first step in entering your sales funnel. The exchange is a simple process of submitting their email for a valuable piece of premium content, but you’ll need a little more […]

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The Power of White Papers

May 23, 2017 6:00 am Published by

3 reasons to create downloadable premium content The full-suite of digital marketing is made up of many nuances, processes, and parts. First, you have your social media accounts which draw people in, then you have your blog that brings the traffic from search engines and builds relationships with your audience while they keep coming back […]

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Stock Photos vs. Original Photos

Stock Photos vs. Original Photos

May 2, 2017 1:21 am Published by

How to use stock photos without diluting your brand We’ve all seen the disaster stock images on business websites, where attractive and professional looking individuals in suits are utilized to sell a product or service. In fact, Vince Vaughn created a fantastic series of parody photos making fun of generic photos of professional-looking individuals in […]

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Yakkety Yak featured on WGN Radio’s Technori LIVE

January 26, 2017 10:48 am Published by

Ashley Logan, CEO of Yakkety Yak talked about their mission of helping businesses connect with the right target audience through writing, using a voice and tone specifically designed to reach end users, including company blogs and newsletters, social media marketing, case studies, white papers, press releases, copywriting services, product marketing and more. Learn more about […]

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Evolving Your Business Plan Year After Year

December 27, 2016 6:00 am Published by

Yakkety Yak CEO Ashley Logan shares why it’s so vital to reflect on what’s working for your business—and what’s not—on a regular basis.  When I speak to groups of entrepreneurs, one of the biggest messages I try to communicate is the importance of reflecting on your business model, and then reshaping it accordingly. My team […]

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Dos and Don’ts of Holiday Social Media

December 6, 2016 9:05 am Published by

Part II of Social Consciousness: ‘Big Brand’ Wince-Worthy Faux Pas – Holiday Social Media Edition We weren’t just joking around when we said, in Part One, that a handful of big name brands on social media had some serious social blunders in the past. From using national tragedies to promote yourself, to national holidays where […]

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The Perfect Blog Post

November 8, 2016 6:00 am Published by

How to write a blog post that gets attention. Everyone is talking about the value of blogging in business. Content Marketing is the new “it” phrase of digital communication and blogs are at the epicenter of the conversation. But as content continues to climb the charts as a check point for business marketing, it’s important […]

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The Content Marketing Sales Funnel: The Process

August 2, 2016 6:48 pm Published by

A step-by-step process to set up your content marketing sales funnel A content marketing sales funnel is a set of tools and processes that attract an audience, grow your customer base, and ultimately increase sales and revenue with a consistent content marketing strategy. In order to see your content marketing sales funnel flourish, you need […]

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5 Simple Tips to Get Your Website to Convert

July 12, 2016 5:52 pm Published by

What you need to do to have a high converting website A website is home base for all your business needs. It’s a landing page for curious prospects, a library for interested followers, a shop for intrigued customers, and a source of credibility for considering clients. Some company websites are the face of their business, […]

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Breaking Down the CTA

June 16, 2016 10:51 am Published by

The what, why and how behind the call to action What’s the point? That’s the question we ask ourselves when we see well-written, brilliantly positioned content consistently being published on a website or social media channel without ever prompting a call to action (CTA). Producing regular content is the biggest hurdle most businesses have when […]

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