Tag Archive: social media

How to Measure Content Marketing Success

July 5, 2017 6:00 am Published by

3 simple ways to measure content marketing success Possibly the greatest aspect of content marketing is the ability to track success, views and engagement on almost platform. Metrics tell us exactly what content is most engaging to each audience, which in turn can help us develop a more effective strategy. At the most basic level, metrics […]

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The Blog Schedule: How to Post Weekly

May 1, 2017 1:29 pm Published by

Developing a blog schedule for your business that you will actually follow Blog posts have the potential to be one of the greatest content pieces your business will produce. They can tackle frequently asked questions, provide useful information for customers and are easily sharable on social media—not to mention the SEO benefits. Blogging can differentiate […]

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How to Incorporate Live Video into your Marketing Strategy

How to Incorporate Live Video into Your Marketing Strategy

April 6, 2017 6:00 am Published by

Live video is making waves as a new marketing tool for businesses to connect with their audiences right through their screens. Consumers connect with live streaming because it feeds human instinct to be curious and to want to be part of an exclusive community. Here are four ways that live video can fit into your […]

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What it Means to be an Entrepreneur Today

March 7, 2017 6:00 am Published by

How running a business today is different than it was even 10 years ago. Entrepreneurs have always been celebrated for their guts, drive and ability to turn great ideas into successful businesses. But the face of entrepreneurship has changed drastically over the years. Two decades ago, there was no LinkedIn or 140 character Tweets. Leads didn’t come […]

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Paid Social Media Boosting

Paid Social Media Boosting on Facebook

February 14, 2017 6:00 am Published by

Pros and Cons of Paying for Exposure on Facebook Let’s face it, growing an audience and upping engagement on social media is tough work—especially so on Facebook. We’ve all seen the passion-filled rants and widely shared posts on the importance of organically growing your audience and staying far away from the thieves attempting to sell […]

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3 Tips to Start a Social Media Ad Campaign

August 16, 2016 1:00 am Published by

Gain followers and sales with successful social media ads In the midst of your next product or service launch, it’s time to consider an outlet for advertising the new venture in a more social format. There is nothing more social than advertising through social media. A successful social media ad campaign can provide some of […]

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How to Use Twitter for Customer Service

July 5, 2016 8:19 am Published by

(Using Twitter for customer service…the right way) Companies are now spending more time on their social media accounts, not only to market new products and services, but to monitor customer satisfaction and respond to requests. After years of keeping customer service interactions strictly to the telephone, callers have had it with being put “on hold” […]

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Hashtag 101

June 28, 2016 1:56 am Published by

An introduction to the hashtag enigma in the digital world Ever since the launch of Twitter, the number sign has become a staple in our everyday lives, on and offline. Big companies use it in advertising, millennials use it to satirize their everyday conversations, and anyone who joined Facebook in their golden years has used […]

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Building a Sales Funnel With Social Media

May 10, 2016 2:54 pm Published by

How to build a sales funnel using social media Social media has been an instrumental tool for online marketing. From building awareness and trust to receiving free advertising and third-party endorsements, social networks can cover the entire sales process at a sliver of what it costs to do traditional marketing and lead nurturing. In this […]

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Digital Networking

January 12, 2016 2:30 pm Published by

Building relationships with brands online The digital world has provided us with ever growing and advancing opportunities in recent years. The digital space keeps us connected to the world around us and each other, even when we are miles away. We can get answers in a moment’s notice, and make new friends without meeting them […]

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