Tag Archive: content marketing

4 Ways To Lure and Attract with Headlines (1)

4 Ways To Lure and Attract with Headlines

May 8, 2017 12:47 pm Published by

How to write headlines that both search engines and readers will love Writing powerful and enticing headlines is the best way to get your content read, but it’s not easy to whip up the freshest blog post titles and article captions with a few strokes of the keyboard. So we asked ourselves, what’s in a […]

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Stock Photos vs. Original Photos

Stock Photos vs. Original Photos

May 2, 2017 1:21 am Published by

How to use stock photos without diluting your brand We’ve all seen the disaster stock images on business websites, where attractive and professional looking individuals in suits are utilized to sell a product or service. In fact, Vince Vaughn created a fantastic series of parody photos making fun of generic photos of professional-looking individuals in […]

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The Blog Schedule: How to Post Weekly

May 1, 2017 1:29 pm Published by

Developing a blog schedule for your business that you will actually follow Blog posts have the potential to be one of the greatest content pieces your business will produce. They can tackle frequently asked questions, provide useful information for customers and are easily sharable on social media—not to mention the SEO benefits. Blogging can differentiate […]

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How to Incorporate Live Video into your Marketing Strategy

How to Incorporate Live Video into Your Marketing Strategy

April 6, 2017 6:00 am Published by

Live video is making waves as a new marketing tool for businesses to connect with their audiences right through their screens. Consumers connect with live streaming because it feeds human instinct to be curious and to want to be part of an exclusive community. Here are four ways that live video can fit into your […]

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The Power of White Papers

March 14, 2017 6:00 am Published by

3 reasons to create downloadable premium content The full-suite of digital marketing is made up of many nuances, processes, and parts. First, you have your social media accounts which draw people in, then you have your blog that brings the traffic from search engines and builds relationships with your audience while they keep coming back […]

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How to Say “No” and Niche Down

February 28, 2017 6:00 am Published by

Define your target, be specific, and say no to everyone else It pays to know and serve a very niche group of individuals. We have previously discussed the importance of defining your target audience in your writing, but what about for your business? Throughout your entrepreneurship journey you will constantly be presented with opportunities to […]

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How to Measure Content Marketing Success

February 21, 2017 6:00 am Published by

3 simple ways to measure content marketing success Possibly the greatest aspect of content marketing is the ability to track success, views and engagement on almost platform. Metrics tell us exactly what content is most engaging to each audience, which in turn can help us develop a more effective strategy. At the most basic level, metrics […]

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Video as the Future of Content Marketing

Video as the Future of Content Marketing

January 24, 2017 6:00 am Published by

Part 1: The Value of Using Video as Content for Your Business Video is the next powerful tool to take the content marketing world by storm. It’s the most widely used type of content on social media today, converts the highest percentage of leads and often gets the most engagement. Why? Because when a video […]

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Public Relations and Content Marketing

Public Relations and Content Marketing

January 17, 2017 6:00 am Published by

When deciding between public relations and content marketing, should businesses choose one service over the other? In business, public relations and content marketing are separate and unique services. Some companies will hire a PR firm without a content marketer or vice versa. While these services certainly are two separate ways of promoting your brand,  they complement […]

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10 Content Marketing Mistakes

10 Content Marketing Mistakes

January 10, 2017 2:30 pm Published by

What mistakes to avoid when getting started in content marketing Content comes in a lot of forms. All of the different avenues of producing and distributing it, leaves some pretty serious room for error. So whether you are writing content for your blog, copy for your website, or creating other forms of content like podcasts […]

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