Tag Archive: Chicago

The Power of White Papers

May 23, 2017 6:00 am Published by

3 reasons to create downloadable premium content The full-suite of digital marketing is made up of many nuances, processes, and parts. First, you have your social media accounts which draw people in, then you have your blog that brings the traffic from search engines and builds relationships with your audience while they keep coming back […]

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Stock Photos vs. Original Photos

Stock Photos vs. Original Photos

May 2, 2017 1:21 am Published by

How to use stock photos without diluting your brand We’ve all seen the disaster stock images on business websites, where attractive and professional looking individuals in suits are utilized to sell a product or service. In fact, Vince Vaughn created a fantastic series of parody photos making fun of generic photos of professional-looking individuals in […]

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Yakkety Yak featured on WGN Radio’s Technori LIVE

January 26, 2017 10:48 am Published by

Ashley Logan, CEO of Yakkety Yak talked about their mission of helping businesses connect with the right target audience through writing, using a voice and tone specifically designed to reach end users, including company blogs and newsletters, social media marketing, case studies, white papers, press releases, copywriting services, product marketing and more. Learn more about […]

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Evolving Your Business Plan Year After Year

December 27, 2016 6:00 am Published by

Yakkety Yak CEO Ashley Logan shares why it’s so vital to reflect on what’s working for your business—and what’s not—on a regular basis.  When I speak to groups of entrepreneurs, one of the biggest messages I try to communicate is the importance of reflecting on your business model, and then reshaping it accordingly. My team […]

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Building Blocks of a Content Marketing Campaign

June 7, 2016 11:45 am Published by

A content marketing campaign contains many moving parts. It’s not just about the content, though having high quality content is the bread and butter of a successful campaign. The truth is, you can’t do much without a carefully designed website, attention grabbing copy, an addictive social media presence and effective marketing collateral—all of which make […]

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Website Copy

Why Your Website Copy is Costing You

April 19, 2016 5:07 am Published by

4 Yakkety Yak Secrets to Writing Killer Website Copy That Sells Have you ever visited a business website, searched for the “services” page, and exited, leaving more confused about what the business does than when you came? Most businesses consider the completion of their website copy as a DIY project for a rainy day, or […]

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Editorial Calendar

Why an Editorial Calendar is so Important

March 15, 2016 5:00 am Published by

How organizing your content with an editorial calendar will simplify your communication strategy Doing anything without a plan can make it twice as hard, and increase the opportunity for stress—especially when it comes to content marketing. We’ve all heard of businesses who try to employ an intern to manage their entire social media messaging or […]

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social media images

Sizing Up Your Social Media Images

February 23, 2016 1:21 am Published by

Social media images: A sizing cheat sheet If upping your business or blog’s social media presence is a goal for this year, we are here to help. Something that we have found in our research that will help you gain traction and credibility on social platforms is to have visual elements that pop. The trick […]

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Using Pinterest for Business

February 9, 2016 1:19 am Published by

5 Reasons why using Pinterest for business will be one of your best content marketing decisions this year Social media is a great way to share articles, information, and insights, but what happens in a day or two when those posts get drowned out by the latest news story or status update? Luckily, Pinterest is […]

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Digital Networking

January 12, 2016 2:30 pm Published by

Building relationships with brands online The digital world has provided us with ever growing and advancing opportunities in recent years. The digital space keeps us connected to the world around us and each other, even when we are miles away. We can get answers in a moment’s notice, and make new friends without meeting them […]

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