Categories for Social Media

How to Measure Content Marketing Success

July 5, 2017 6:00 am Published by

3 simple ways to measure content marketing success Possibly the greatest aspect of content marketing is the ability to track success, views and engagement on almost platform. Metrics tell us exactly what content is most engaging to each audience, which in turn can help us develop a more effective strategy. At the most basic level, metrics […]

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The Top 5 Tools for Social Media Management

May 9, 2017 3:52 pm Published by

How to choose the right social media management tools to give your social media a boost Few brand managers have the time to manually post content to all the various social media platforms, multiple times each day. Which is exactly why businesses and agencies rely on social sharing platforms, where posts can be uploaded for distribution even weeks […]

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What it Means to be an Entrepreneur Today

March 7, 2017 6:00 am Published by

How running a business today is different than it was even 10 years ago. Entrepreneurs have always been celebrated for their guts, drive and ability to turn great ideas into successful businesses. But the face of entrepreneurship has changed drastically over the years. Two decades ago, there was no LinkedIn or 140 character Tweets. Leads didn’t come […]

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Paid Social Media Boosting

Paid Social Media Boosting on Facebook

February 14, 2017 6:00 am Published by

Pros and Cons of Paying for Exposure on Facebook Let’s face it, growing an audience and upping engagement on social media is tough work—especially so on Facebook. We’ve all seen the passion-filled rants and widely shared posts on the importance of organically growing your audience and staying far away from the thieves attempting to sell […]

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Dos and Don’ts of Holiday Social Media

December 6, 2016 9:05 am Published by

Part II of Social Consciousness: ‘Big Brand’ Wince-Worthy Faux Pas – Holiday Social Media Edition We weren’t just joking around when we said, in Part One, that a handful of big name brands on social media had some serious social blunders in the past. From using national tragedies to promote yourself, to national holidays where […]

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Boost Your Brand with Pinterest and Instagram

November 29, 2016 6:00 am Published by

The value of using Pinterest and Instagram for your business The importance of visual content marketing continues to rise as we gather more information on human behavior, particularly when considering which social media platforms are most pertinent for businesses. In the online marketing world, a business has approximately 10 seconds, the length of an average […]

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5 Tips for Creating Visual Graphic Elements

November 1, 2016 6:00 am Published by

How to create your best visual graphic elements yet We’ve talked about the importance of visual content before and how it can attract more readers and customers. Creating graphic components that are appealing and speak to your brand are just as important as releasing consistent content with strong headlines and solid content quality. We want to […]

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LinkedIn 101

October 25, 2016 6:00 am Published by

3 ways to get the most out of your LinkedIn profile LinkedIn is not only an excellent platform for connecting with other professionals and searching for new career opportunities, but it is also a place to establish your credibility as a brand and business owner online. Given LinkedIn’s is one of the largest business publishing […]

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3 Tips to Start a Social Media Ad Campaign

August 16, 2016 1:00 am Published by

Gain followers and sales with successful social media ads In the midst of your next product or service launch, it’s time to consider an outlet for advertising the new venture in a more social format. There is nothing more social than advertising through social media. A successful social media ad campaign can provide some of […]

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How to Use Twitter for Customer Service

July 5, 2016 8:19 am Published by

(Using Twitter for customer service…the right way) Companies are now spending more time on their social media accounts, not only to market new products and services, but to monitor customer satisfaction and respond to requests. After years of keeping customer service interactions strictly to the telephone, callers have had it with being put “on hold” […]

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