Categories for Doing Business

How to Say “No” and Niche Down

February 28, 2017 6:00 am Published by

Define your target, be specific, and say no to everyone else It pays to know and serve a very niche group of individuals. We have previously discussed the importance of defining your target audience in your writing, but what about for your business? Throughout your entrepreneurship journey you will constantly be presented with opportunities to […]

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Public Relations and Content Marketing

Public Relations and Content Marketing

January 17, 2017 6:00 am Published by

When deciding between public relations and content marketing, should businesses choose one service over the other? In business, public relations and content marketing are separate and unique services. Some companies will hire a PR firm without a content marketer or vice versa. While these services certainly are two separate ways of promoting your brand,  they complement […]

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Evolving Your Business Plan Year After Year

December 27, 2016 6:00 am Published by

Yakkety Yak CEO Ashley Logan shares why it’s so vital to reflect on what’s working for your business—and what’s not—on a regular basis.  When I speak to groups of entrepreneurs, one of the biggest messages I try to communicate is the importance of reflecting on your business model, and then reshaping it accordingly. My team […]

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The Value of Thank You

November 22, 2016 6:00 am Published by

Why gratitude is a vital part of strengthening professional relationships As we plow through the hustle and bustle of daily life, blasting emails back and forth to customers and team members in an effort to just get things done, business can start to feel a little bit hectic. And as the pace of work increases, it’s easy […]

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Launching a Company Newsletter

September 6, 2016 3:20 pm Published by

How to take control of your company messaging In the world of digital communication, there is a lot of noise. Just think about your news feed on Facebook. And if you are one of the many dabbling in social media advertising, you learn really fast that if you want people to see your content, you […]

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What to demand from service providers when outsourcing

July 19, 2016 1:48 pm Published by

Even if you don’t understand the service entirely The decision to outsource work-related tasks is a big step for your business. It’s not easy to hand over the reigns or entrust a third-party to do work in your best interest, but if you know what to demand from your service provider it could be the […]

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Outsourcing Your Business Blog

May 17, 2016 1:00 am Published by

5 Reasons to Outsource Your Business Blog There are hundreds of arguments for your business to have a blog, but thinking about all the steps you have to doing it well—idea generation, consistent content, an organized calendar, posting on your website, SEO, social media promotion—can feel overwhelming. You think there has to be an easier […]

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How to write a great case study

How To Write a Great Case Study

January 19, 2016 5:35 pm Published by

Breaking down the case study to convert readers into customers There’s nothing quite as powerful as a third party endorsement. As we plow through the digital age, words of recommendation are traveling primarily through social media, on-site testimonials and through the use of case studies. While all are effective, there are few tools that can […]

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7 Bookkeeping Best Practices

January 15, 2016 7:23 pm Published by

Make your small business bookkeeping a breeze in 2016 By Tess Wicks It’s a new year and you’ve promised yourself to make it the most productive and organized year yet, right? Okay, we can’t all be “pinterest-mom-organized,” but we can try our darndest. And you know what feels a whole lot better than turning your tupperware […]

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Filing Taxes: The Importance of Paying Your Estimated Quarterly Taxes

September 1, 2015 3:47 pm Published by

Why paying your estimated quarterly taxes throughout the year will ease your stress for next tax season Whether you’re an S-Corp business paying a handful of employees, you manage your business through an LLC, or operate as a sole-proprietor, owning your own business is sure to be a great achievement and extremely fulfilling. However, no matter […]

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