Categories for Content

4 Ways To Lure and Attract with Headlines (1)

4 Ways To Lure and Attract with Headlines

May 8, 2017 12:47 pm Published by

How to write headlines that both search engines and readers will love Writing powerful and enticing headlines is the best way to get your content read, but it’s not easy to whip up the freshest blog post titles and article captions with a few strokes of the keyboard. So we asked ourselves, what’s in a […]

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Stock Photos vs. Original Photos

Stock Photos vs. Original Photos

May 2, 2017 1:21 am Published by

How to use stock photos without diluting your brand We’ve all seen the disaster stock images on business websites, where attractive and professional looking individuals in suits are utilized to sell a product or service. In fact, Vince Vaughn created a fantastic series of parody photos making fun of generic photos of professional-looking individuals in […]

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The Blog Schedule: How to Post Weekly

May 1, 2017 1:29 pm Published by

Developing a blog schedule for your business that you will actually follow Blog posts have the potential to be one of the greatest content pieces your business will produce. They can tackle frequently asked questions, provide useful information for customers and are easily sharable on social media—not to mention the SEO benefits. Blogging can differentiate […]

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Writing a Company Boilerplate

Writing a Company Boilerplate

April 13, 2017 9:01 am Published by

How to write the most important words about your company A boilerplate is the standard description of a company and a key building block to establishing brand identity. How can one paragraph–and it should only be about one paragraph–hold so much weight? Because apart from a company’s “about” page, the boilerplate can be found on […]

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How to Incorporate Live Video into your Marketing Strategy

How to Incorporate Live Video into Your Marketing Strategy

April 6, 2017 6:00 am Published by

Live video is making waves as a new marketing tool for businesses to connect with their audiences right through their screens. Consumers connect with live streaming because it feeds human instinct to be curious and to want to be part of an exclusive community. Here are four ways that live video can fit into your […]

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The Power of White Papers

March 14, 2017 6:00 am Published by

3 reasons to create downloadable premium content The full-suite of digital marketing is made up of many nuances, processes, and parts. First, you have your social media accounts which draw people in, then you have your blog that brings the traffic from search engines and builds relationships with your audience while they keep coming back […]

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What it Means to be an Entrepreneur Today

March 7, 2017 6:00 am Published by

How running a business today is different than it was even 10 years ago. Entrepreneurs have always been celebrated for their guts, drive and ability to turn great ideas into successful businesses. But the face of entrepreneurship has changed drastically over the years. Two decades ago, there was no LinkedIn or 140 character Tweets. Leads didn’t come […]

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How Custom Landing Pages Will Bring You More Success

February 7, 2017 6:00 am Published by

This month we broke down the call to action (CTA) and showed how it plays an important role in guiding website visitors to take the first step in entering your sales funnel. The exchange is a simple process of submitting their email for a valuable piece of premium content, but you’ll need a little more […]

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Video and Content Marketing

Video and Content Marketing

January 31, 2017 6:00 am Published by

Part 2: The Components to Making Great Videos and Hiring Professionals Video is an extremely powerful medium for delivering your business’s message. “You can actually change someone’s response to the way they view your company through a well-crafted video,” says Michael Nowicki, producer, director, and editor at Cinaesthetic, a Chicago-based film production company . In […]

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Yakkety Yak featured on WGN Radio’s Technori LIVE

January 26, 2017 10:48 am Published by

Ashley Logan, CEO of Yakkety Yak talked about their mission of helping businesses connect with the right target audience through writing, using a voice and tone specifically designed to reach end users, including company blogs and newsletters, social media marketing, case studies, white papers, press releases, copywriting services, product marketing and more. Learn more about […]

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