Latest Posts

Finding Your Target Audience on Social Media

December 13, 2016 6:00 am Published by

7 Ways to Maximize Your Reach on Social Media Finding the social audience interested in your brand is difficult; however, in order to increase engagement and fully extract the marketing potential of social media, it’s pertinent—but it’s not a simple process. It’s tricky to comb through the extremely robust and heavily populated platforms to attract potential […]

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Dos and Don’ts of Holiday Social Media

December 6, 2016 9:05 am Published by

Part II of Social Consciousness: ‘Big Brand’ Wince-Worthy Faux Pas – Holiday Social Media Edition We weren’t just joking around when we said, in Part One, that a handful of big name brands on social media had some serious social blunders in the past. From using national tragedies to promote yourself, to national holidays where […]

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Boost Your Brand with Pinterest and Instagram

November 29, 2016 6:00 am Published by

The value of using Pinterest and Instagram for your business The importance of visual content marketing continues to rise as we gather more information on human behavior, particularly when considering which social media platforms are most pertinent for businesses. In the online marketing world, a business has approximately 10 seconds, the length of an average […]

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The Value of Thank You

November 22, 2016 6:00 am Published by

Why gratitude is a vital part of strengthening professional relationships As we plow through the hustle and bustle of daily life, blasting emails back and forth to customers and team members in an effort to just get things done, business can start to feel a little bit hectic. And as the pace of work increases, it’s easy […]

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Starting an AdWords Campaign for Your Business

November 15, 2016 6:00 am Published by

Navigating the process of AdWords and Content Marketing Paid search advertising is one of the best ways to drive the right people to your website. Alongside SEO and content marketing efforts, creating a Google AdWords campaign lets you reach new customers who are seeking your services  on the internet. Additionally, a successful AdWords campaign has […]

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The Perfect Blog Post

November 8, 2016 6:00 am Published by

How to write a blog post that gets attention. Everyone is talking about the value of blogging in business. Content Marketing is the new “it” phrase of digital communication and blogs are at the epicenter of the conversation. But as content continues to climb the charts as a check point for business marketing, it’s important […]

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5 Tips for Creating Visual Graphic Elements

November 1, 2016 6:00 am Published by

How to create your best visual graphic elements yet We’ve talked about the importance of visual content before and how it can attract more readers and customers. Creating graphic components that are appealing and speak to your brand are just as important as releasing consistent content with strong headlines and solid content quality. We want to […]

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LinkedIn 101

October 25, 2016 6:00 am Published by

3 ways to get the most out of your LinkedIn profile LinkedIn is not only an excellent platform for connecting with other professionals and searching for new career opportunities, but it is also a place to establish your credibility as a brand and business owner online. Given LinkedIn’s is one of the largest business publishing […]

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Launching a Company Newsletter

September 6, 2016 3:20 pm Published by

How to take control of your company messaging In the world of digital communication, there is a lot of noise. Just think about your news feed on Facebook. And if you are one of the many dabbling in social media advertising, you learn really fast that if you want people to see your content, you […]

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Search Engine Optimization 101

August 30, 2016 1:00 am Published by

Understanding the key elements of SEO Search engine optimization (SEO) can be a convoluted term. You may know it’s important, especially when looking to grow your business’s reach and credibility online, but you may not completely understand what it is. Investing in someone who is going to “improve our SEO” sounds like a great solution, […]

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