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Writing a Company Boilerplate

Writing a Company Boilerplate

April 13, 2017 9:01 am Published by

How to write the most important words about your company A boilerplate is the standard description of a company and a key building block to establishing brand identity. How can one paragraph–and it should only be about one paragraph–hold so much weight? Because apart from a company’s “about” page, the boilerplate can be found on […]

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How to Incorporate Live Video into your Marketing Strategy

How to Incorporate Live Video into Your Marketing Strategy

April 6, 2017 6:00 am Published by

Live video is making waves as a new marketing tool for businesses to connect with their audiences right through their screens. Consumers connect with live streaming because it feeds human instinct to be curious and to want to be part of an exclusive community. Here are four ways that live video can fit into your […]

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What it Means to be an Entrepreneur Today

March 7, 2017 6:00 am Published by

How running a business today is different than it was even 10 years ago. Entrepreneurs have always been celebrated for their guts, drive and ability to turn great ideas into successful businesses. But the face of entrepreneurship has changed drastically over the years. Two decades ago, there was no LinkedIn or 140 character Tweets. Leads didn’t come […]

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How to Say “No” and Niche Down

February 28, 2017 6:00 am Published by

Define your target, be specific, and say no to everyone else It pays to know and serve a very niche group of individuals. We have previously discussed the importance of defining your target audience in your writing, but what about for your business? Throughout your entrepreneurship journey you will constantly be presented with opportunities to […]

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Paid Social Media Boosting

Paid Social Media Boosting on Facebook

February 14, 2017 6:00 am Published by

Pros and Cons of Paying for Exposure on Facebook Let’s face it, growing an audience and upping engagement on social media is tough work—especially so on Facebook. We’ve all seen the passion-filled rants and widely shared posts on the importance of organically growing your audience and staying far away from the thieves attempting to sell […]

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Video and Content Marketing

Video and Content Marketing

January 31, 2017 6:00 am Published by

Part 2: The Components to Making Great Videos and Hiring Professionals Video is an extremely powerful medium for delivering your business’s message. “You can actually change someone’s response to the way they view your company through a well-crafted video,” says Michael Nowicki, producer, director, and editor at Cinaesthetic, a Chicago-based film production company . In […]

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Yakkety Yak featured on WGN Radio’s Technori LIVE

January 26, 2017 10:48 am Published by

Ashley Logan, CEO of Yakkety Yak talked about their mission of helping businesses connect with the right target audience through writing, using a voice and tone specifically designed to reach end users, including company blogs and newsletters, social media marketing, case studies, white papers, press releases, copywriting services, product marketing and more. Learn more about […]

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Public Relations and Content Marketing

Public Relations and Content Marketing

January 17, 2017 6:00 am Published by

When deciding between public relations and content marketing, should businesses choose one service over the other? In business, public relations and content marketing are separate and unique services. Some companies will hire a PR firm without a content marketer or vice versa. While these services certainly are two separate ways of promoting your brand,  they complement […]

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Evolving Your Business Plan Year After Year

December 27, 2016 6:00 am Published by

Yakkety Yak CEO Ashley Logan shares why it’s so vital to reflect on what’s working for your business—and what’s not—on a regular basis.  When I speak to groups of entrepreneurs, one of the biggest messages I try to communicate is the importance of reflecting on your business model, and then reshaping it accordingly. My team […]

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7 Reasons to Use Lists in Content Marketing

December 20, 2016 6:00 am Published by

Why lists are taking the content world by storm Lists are a great way to engage an audience with useful information. Not only is the copy generally easy to compile, the list method lends itself to straightforward communication. Brands like BuzzFeed, Whole Foods and American Express are taking advantage of the list craze because the content […]

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