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Paid Social Media Boosting

Paid Social Media Boosting on Facebook

February 14, 2017 6:00 am Published by

Pros and Cons of Paying for Exposure on Facebook Let’s face it, growing an audience and upping engagement on social media is tough work—especially so on Facebook. We’ve all seen the passion-filled rants and widely shared posts on the importance of organically growing your audience and staying far away from the thieves attempting to sell […]

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How Custom Landing Pages Will Bring You More Success

February 7, 2017 6:00 am Published by

This month we broke down the call to action (CTA) and showed how it plays an important role in guiding website visitors to take the first step in entering your sales funnel. The exchange is a simple process of submitting their email for a valuable piece of premium content, but you’ll need a little more […]

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Video and Content Marketing

Video and Content Marketing

January 31, 2017 6:00 am Published by

Part 2: The Components to Making Great Videos and Hiring Professionals Video is an extremely powerful medium for delivering your business’s message. “You can actually change someone’s response to the way they view your company through a well-crafted video,” says Michael Nowicki, producer, director, and editor at Cinaesthetic, a Chicago-based film production company . In […]

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Yakkety Yak featured on WGN Radio’s Technori LIVE

January 26, 2017 10:48 am Published by

Ashley Logan, CEO of Yakkety Yak talked about their mission of helping businesses connect with the right target audience through writing, using a voice and tone specifically designed to reach end users, including company blogs and newsletters, social media marketing, case studies, white papers, press releases, copywriting services, product marketing and more. Learn more about […]

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Video as the Future of Content Marketing

Video as the Future of Content Marketing

January 24, 2017 6:00 am Published by

Part 1: The Value of Using Video as Content for Your Business Video is the next powerful tool to take the content marketing world by storm. It’s the most widely used type of content on social media today, converts the highest percentage of leads and often gets the most engagement. Why? Because when a video […]

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Public Relations and Content Marketing

Public Relations and Content Marketing

January 17, 2017 6:00 am Published by

When deciding between public relations and content marketing, should businesses choose one service over the other? In business, public relations and content marketing are separate and unique services. Some companies will hire a PR firm without a content marketer or vice versa. While these services certainly are two separate ways of promoting your brand,  they complement […]

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10 Content Marketing Mistakes

10 Content Marketing Mistakes

January 10, 2017 2:30 pm Published by

What mistakes to avoid when getting started in content marketing Content comes in a lot of forms. All of the different avenues of producing and distributing it, leaves some pretty serious room for error. So whether you are writing content for your blog, copy for your website, or creating other forms of content like podcasts […]

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Using an Editorial Calendar for your Business’s Content

Using an Editorial Calendar for your Business’s Content

January 3, 2017 2:08 pm Published by

How to use an editorial calendar to keep from getting overwhelmed by your content strategy When embarking on the journey of content marketing for your business, it’s easy to become overwhelmed with all of the ideas you have for blog and social media content. Suddenly, every bit of your day becomes blog inspiration, food for […]

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Evolving Your Business Plan Year After Year

December 27, 2016 6:00 am Published by

Yakkety Yak CEO Ashley Logan shares why it’s so vital to reflect on what’s working for your business—and what’s not—on a regular basis.  When I speak to groups of entrepreneurs, one of the biggest messages I try to communicate is the importance of reflecting on your business model, and then reshaping it accordingly. My team […]

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7 Reasons to Use Lists in Content Marketing

December 20, 2016 6:00 am Published by

Why lists are taking the content world by storm Lists are a great way to engage an audience with useful information. Not only is the copy generally easy to compile, the list method lends itself to straightforward communication. Brands like BuzzFeed, Whole Foods and American Express are taking advantage of the list craze because the content […]

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