Latest Posts

The Top 5 Tools for Social Media Management

May 9, 2017 3:52 pm Published by

How to choose the right social media management tools to give your social media a boost Few brand managers have the time to manually post content to all the various social media platforms, multiple times each day. Which is exactly why businesses and agencies rely on social sharing platforms, where posts can be uploaded for distribution even weeks […]

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4 Ways To Lure and Attract with Headlines (1)

4 Ways To Lure and Attract with Headlines

May 8, 2017 12:47 pm Published by

How to write headlines that both search engines and readers will love Writing powerful and enticing headlines is the best way to get your content read, but it’s not easy to whip up the freshest blog post titles and article captions with a few strokes of the keyboard. So we asked ourselves, what’s in a […]

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Stock Photos vs. Original Photos

Stock Photos vs. Original Photos

May 2, 2017 1:21 am Published by

How to use stock photos without diluting your brand We’ve all seen the disaster stock images on business websites, where attractive and professional looking individuals in suits are utilized to sell a product or service. In fact, Vince Vaughn created a fantastic series of parody photos making fun of generic photos of professional-looking individuals in […]

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The Blog Schedule: How to Post Weekly

May 1, 2017 1:29 pm Published by

Developing a blog schedule for your business that you will actually follow Blog posts have the potential to be one of the greatest content pieces your business will produce. They can tackle frequently asked questions, provide useful information for customers and are easily sharable on social media—not to mention the SEO benefits. Blogging can differentiate […]

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Writing a Company Boilerplate

Writing a Company Boilerplate

April 13, 2017 9:01 am Published by

How to write the most important words about your company A boilerplate is the standard description of a company and a key building block to establishing brand identity. How can one paragraph–and it should only be about one paragraph–hold so much weight? Because apart from a company’s “about” page, the boilerplate can be found on […]

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How to Incorporate Live Video into your Marketing Strategy

How to Incorporate Live Video into Your Marketing Strategy

April 6, 2017 6:00 am Published by

Live video is making waves as a new marketing tool for businesses to connect with their audiences right through their screens. Consumers connect with live streaming because it feeds human instinct to be curious and to want to be part of an exclusive community. Here are four ways that live video can fit into your […]

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The Power of White Papers

March 14, 2017 6:00 am Published by

3 reasons to create downloadable premium content The full-suite of digital marketing is made up of many nuances, processes, and parts. First, you have your social media accounts which draw people in, then you have your blog that brings the traffic from search engines and builds relationships with your audience while they keep coming back […]

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What it Means to be an Entrepreneur Today

March 7, 2017 6:00 am Published by

How running a business today is different than it was even 10 years ago. Entrepreneurs have always been celebrated for their guts, drive and ability to turn great ideas into successful businesses. But the face of entrepreneurship has changed drastically over the years. Two decades ago, there was no LinkedIn or 140 character Tweets. Leads didn’t come […]

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How to Say “No” and Niche Down

February 28, 2017 6:00 am Published by

Define your target, be specific, and say no to everyone else It pays to know and serve a very niche group of individuals. We have previously discussed the importance of defining your target audience in your writing, but what about for your business? Throughout your entrepreneurship journey you will constantly be presented with opportunities to […]

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How to Measure Content Marketing Success

February 21, 2017 6:00 am Published by

3 simple ways to measure content marketing success Possibly the greatest aspect of content marketing is the ability to track success, views and engagement on almost platform. Metrics tell us exactly what content is most engaging to each audience, which in turn can help us develop a more effective strategy. At the most basic level, metrics […]

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